There are many reasons to have your website as a business, especially if you are a sensitive solopreneur like myself. Even if you hire some contractors – like a virtual assistant, there’s still a lot on your plate. You’re not alone if you feel misaligned with the constant trend-chasing and creating for multiple social media platforms. As a sensitive soul, you may feel burnt out and tired trying to constantly compete with other creators. A strategically planned, aesthetic website is an invaluable asset that may bring your business a sense of calm and purpose. Let’s explore the reasons why ✨

You own it

This is one of the key reasons for having a website. Relying solely on social media to promote your products and services is like building on borrowed land. If your account gets hacked, rebuilding can be tough, and without a website or email list, you risk losing your entire following. Having a website—or at least an email list in addition to your social media—is just safer for your business.

It works as a marketing and sales tool 24/7

The content on socials becomes obsolete quickly. Usually, it’s 3 days (and I’m being generous here) and it’s gone in a sea of other posts. There are some noble exceptions of course, but, generally speaking, you need to create more and more content on a daily or weekly basis to get noticed. Usually, your older content doesn’t bring any new eyes to your offer. A content-rich website that speaks straight to the hearts and souls of your dream audience and brings new people looking for the solutions you provide.

Maintaining a website is easier on your body and soul than constant presence on social media

Creating content for your website feels far less stressful than crafting content for social media.

Creating on Instagram or TikTok can be fun for some people, but blogging and using Pinterest to promote your work can often achieve more than trying to go viral with every post. There’s something special about creating content slowly, with personal expression. Blogging, podcasting, or having a YouTube channel lets you do just that, without relying on overused formulas and repeated content.

As a sensitive person, I struggled with whether or not to be present on social media when I started my business. I realized the key is finding balance and being honest with yourself. Creating content for my website gives me that balance. I love writing and speaking, but I often hesitate to show my face—a feeling I know many can relate to.

On tough days, it’s comforting to know your content is still working for you. With websites, that’s true. People can discover you through search engines like Google or Pinterest, even for content created years ago.

I have no doubt that some creators thrive on social media and earn a great living. But I’ve also seen overworked women, often with little kids and sometimes dealing with illness, who keep pushing through and wear it like a badge of honor. I used to be one of those overworked women, who neglected my well-being. Seeing others in that state, after realizing I no longer wanted to live that way, broke my heart.

Yes, they were successful, but at a high cost. Their content was meticulously engineered, recycled, and reused—just with a new hook, hoping this time it might go viral. I saw no joy in their creation. While there are some interesting creators I’ve found through Instagram, many profiles lack the soul and sensitivity I need to truly connect with, trust, and buy from someone.

It helps people find you when they’re searching for solutions.

When it comes to search engines, creating keyword-focused content helps Google and Bing notice your website. Begin keyword research by listing common questions about your business, reading others’ comments, or using tools like Ubersuggest (not affiliated). Consider the conversations you want to spark and your dream client’s needs.

Consistency is key; regularly add new content to keep search engines engaged. While it’s a long-term approach, it helps people find your solutions. Start by selecting the right keywords and linking related content across your site. If you have content that doesn’t fit your keywords but will benefit your audience, publish it anyway. Not everything needs to be rooted in strategy. Feelings and intuition are equally important.

Pinterest also works as a search engine and its users look for the things they love and need. I’ve found many interesting creators doing just that – entering some phrases into the Pinterest Search bar. I often purchased after reading someone’s blog posts and knowing their work closer through their website. It’s a softer approach to selling, as a creator, when you give some context before someone enters your sales page. A person actively seeking a solution is already ready to buy, so you’ll need to do less convincing when they find your offerings. Your product or service becomes a solution to their problem, simple as that. You’re serving instead of selling. And how much more compelling to a sensitive person like you is that? 

A website lets you gradually build your business

A well-designed website is such a versatile tool – you can have your shop, build an email list, write a blog, present your services, and add a membership area… and you can do this gradually. In time, it may become a true online home for all your creations. 

A website creates a space for gentle marketing and a slow-paced connection

A website that truly reflects your values and is regularly updated can foster a strong sense of community. By sharing valuable content like blog posts, podcasts, or videos, you create a knowledge hub that keeps your audience coming back. Building trust is crucial for any business, and it comes naturally when you serve your audience with integrity and peace.

By distancing yourself from social media, you create content free from the pressure of constantly using conversion strategies. Always prioritize connection over conversion (a term I find impersonal, rarely use, and not especially like). When someone is genuinely drawn to your message, they don’t need constant reminders to buy—they’ll seek you out when the time is right.

I’ve personally bought from creators after reading their blogs/listening to their podcasts for months, without following them on social media.

I encourage you to create messaging that resonates with your ideal clients and stays true to your values. This way, you won’t feel pressured to overwhelm people with your online presence. Those who are meant to find your offer will do so in their own time, without needing daily reminders. 💗

Memorable, calm, and professional experience for your clients

An aesthetically branded and designed website builds a smooth experience for your audience. It makes them feel seen, heard, and taken care of. People buy with their eyes and remember images more vividly than text. Showing your offer in a visually appealing way will make your business look and feel like the real deal it is. 

Your readers can always get back to it if they find a piece of content worth saving. I caught myself visiting blog posts and YouTube videos or podcast episodes more often than social media posts. 

Not forcing yourself to a constant “trend chase” 

Before I began promoting my business, I was wondering how to do it to not burn myself out. Making a decision not to follow all the latest trends on purpose was not an easy one. But, at the end of the day, it turned out to be so much easier to follow. Chasing the trends just doesn’t fit my personality and emotional capacity. I love genuine conversations that bring calm to my soul. While thinking about my marketing strategy I thought that I would like to work with similar business owners. The women who will get my messaging and feel a pull towards my offerings. 

Chasing the trends is simply frustrating and pulls you from a place of your true expression. It’s easier to stay true to yourself without the need to put yourself in formulas your soul does not fit into. Oftentimes the processes we need to go through with our clients are not easily capsulated in step-by-step formulas or other popular social media formats. Creating on socials requires simplification of knowledge. Which I believe is good to some extent. My Instagram profile functions as a place of artistic expression and natural connection. I do not push myself to be available constantly as it is draining for a sensitive soul 🌷. But I just wanted to tell you that you don’t have to have a large social media following to have a successful business. Being there is just one of the possibilities. 

Email list building

An email list is another way of building connections with people who value and love your work. The website is a great place to embed an invitation to join your newsletter. Emails allow you to share more personal stories, give your subscribers lots of value, and show them how it would be to work with you. 

Creating meaningful interactions

Slower-paced content creation allows your audience to go deeper into the qualities you offer. Even if they don’t comment or reach out, just consuming your creations can be life-changing for them. Their interaction with your content can have a meaningful impact and potentially improve their lives. When your expression flows freely and comes straight from your heart, it will attract the people you want to connect with. Sometimes, they may write to you, leave comments, buy your products, or become your friends/business partners. Finding kindred souls on your business journey becomes easier when you take the time to create meaningful conversations around your offers. Websites are perfect to do that through thoughtful, peaceful content creation. If you are a person who naturally needs more time to herself and craves deeper connection, setting up a website is a move I would consider.

Cons of having a website

So, are there any cons of having a website? It costs money to design and maintain it. It’s worth considering your current expenses while setting up your website. If you’re not able to afford a custom website, you can use a template for the start. 

There is also a learning curve, regardless of the platform you will use. Whether it’s Showit (my favorite), Squarespace, or WordPress, you’ll spend some time getting to know it.

To get the most out of your website, update it regularly—at least once every two months.

If you don’t feel good creating long-form content – blogging, podcasting, or recording videos, it may feel forced to create content for your website. However, a website may still be a valuable part of your business, functioning as a hub for your offerings. 

Aga 🌼🌼🌼