Creative direction
Brand identity

Scope

Larana pottery

Larana Pottery is a female-led artistic pottery brand that creates unique pieces for women who still believe in magic. 🌿 Their hand-painted designs are inspired by nature and fairy tales, with every piece functioning as a little enchantment to bring beauty and prosperity. Each package includes an intuitively created spell to spark joy!

Deliverables: logo suite, color palette, typography, creative direction, stock photography, custom texture design, custom illustrations and brand patterns, mockups, brand strategy.  

My goal for this project was to capture magical, artistic vibes Larana Pottery embodies.  

Vibe: white magic, natural, organic, hand-made, soft
Values: beauty, artistry, creativity, sisterhood
Customer emotions: calm, delighted, inspired